A new blog was a different experience. I’ve had my own blog for almost six years now. Every aspect of such was entirely up to me, at any given time. This blog has been much different. My tumblr feed is heavily based off of photos or quotes posted by others. The “reblog” of such is a representation of relation or interest. This blog was much more structured. With due dates and topics, the blog was more like one of working with a newspaper than one of personal interest. I did enjoy the tasks however. I learned making word count was very easy once my mind could flow free. I see this experience as useful in the future when completing other assignments involving writing. I’ve never been the bet at getting assignments in at the deadline. My personality makes me prone to procrastination. This class has helped me overcome that bit by bit, even with some late assignments. I suppose that was the biggest challenge. I will take experience of learning to write more effectively on topics to other classes later in my schooling experience.
Last night I searched for job position of Social Media Manager in the specific field of Fashion. To my surprise, many brands I revere were seeking applicants for this position, as well as some retailers whom carry designer brands. In order to qualify myself for this position, I need a bit more on paper. One job posting I found did not require a college degree, it was certainly a rarity in my search. The postings did all require previous experience in the field of SoMe managing. These are the two main things that would not allow my resume to probably pass through an interview round.
Yet the tasks and duties of these positions: maintaining SoMe channels, collaborating and accomplishing successful campaigns with several other associates, reply appropriately to online customers, and staying up to date with competitors’ media are all activities I believe I am qualified to do. I essentially do these actions, to some degree, in my personal life as is. I run a blog and Twitter outside of this, manage a FaceBook account that has a reach to over 1,000 people and mindfully manage my own personal politics and opinions to avoid confrontation. I’ve put thought and time into postings online, while to max out engagement with people on them.
Should I ever be in charge of hiring for a SoMe and Community Manager, I would look for a bright personality. A charismatic individual with big dreams and a genuine smile. I would look for proof in their life that they can complete the things they start and possess an outlook that sees problems as learning opportunities instead of roadblocks. I feel like these traits would show through in their campaigns and overall work. These are traits I would want my company’s SoMe to display.
After watching “Lets raise our kids to be entrepreneurs” I was so taken in, I immediately watched it again. The second time I wrote down notes of things Cameron Herold had said that I could relate to or that I thought was a great idea for late reference. Herold defines an entrepreneur as one who goes on a business adventure having organized, operated and assumed the risk of such. He mentions how there are traits early on that can be instilled in and nurtured throughout childhood to grow an entrepreneurial mindset later on. I know several entrepreneurs and self-made millionaires who came from nothing. They have these traits of Attention Deficit Disorder (ADD), depression, bipolar disorder or had struggled in school. Herold mentioned that Steve Jobs and many other CEOs had bipolar disorder to the degree, they’ve nicknamed it “the CEO Disease”. This video showed me that these were normalized tendencies for the entrepreneurial lifestyle. I felt better upon knowing this since some of these persons are close to me. I have the potential to be an entrepreneur but I lack the self-motivation a successful entrepreneur would need. I don’t consider myself to be much of a risk taker when it comes to financial decisions. Herold talks about how if you have a child with the traits, a good place of nurturing would be in public speaking, as he, himself, was eloquent. I am comfortable talking around most people but I am not a fan of public speaking, as in front of a crowd. My siblings have children that I unfortunately do not live near. My best influence for now is to be focused on getting my degree and after graduation, be around more. I plan to impart as much as allowed to my younger family.
Etsy is a company I have followed for years online, at least closer to three. Ironically, I didn’t buy from Etsy up until this past spring. I had shown my boyfriend a tee shirt with a clever cat logo on it, he simply responded with “Why don’t you have that already?” Now the proud owner of a cat parody Wu Tang shirt, I have bought several items from Etsy since. How can a company keep you pondering for years while never actually purchasing from it? Window shopping is a wonderful pass time but that wasn’t it for me. There was great uncertainty about receiving my purchased items from the way Etsy is set up, let me explain. Etsy is a website that allows a host to set up an online store full of whatever creative items they decide to post. I never thought about some arrangement between the store host and Etsy on ensuring arrival of the purchased goods.
It wasn’t just window shopping that kept me around but the convenience Etsy provided for my pass time. Etsy has a wonderful skill of personalizing the online experience, keeping viewers around even if it’s simply window shopping. When you log on to your account’s homepage, several sections pull up. The first is “Recently favorited items”, a section very well titled. It contains the post of any items you have “favorited”, making them easier for later purchase. It is also great as a section for reminding potential buyers of their previous and fleeting interest in items. Etsy has a section called “Your activity” that also can access all of your favorited items, not just the recent. “New items from your favorite shops” is a great promotion section for potentially interesting items. These items come from shops that are “favorited” on my account. I appreciate the updates. The third and last personalized section of my homepage is called “Our Picks for You”. These items are based off of my activity. Typically they are of similar interests or design. Such as, after buying the Wu Tang tee shirt, a Wu Tang hoodie is the first pick from Etsy.
Since having bought from Etsy, I have learned how they value the opinion of customers. There is a notification upon receiving your items, to review them to publicly display how well that specific shop handled your transaction. This creates a satisfying feeling that the customer’s opinion matters, one of the many reasons I return.
The Millennial generation have been shifting the paradigm of E-marketing as marketers are adapting to the next booming strategy, video marketing. The goal is to find how to connect with this generation as it is simply not responding to the ways of the past as efficiently. By 2017, according to the article “Why Video Marketing is One of the Most Effective Ways to Reach Millennials” by Brad Jefferson, the Generation Y or Millennials (those born between 1980 and 2000) will spend collectively $200 billion a year, an amount totaling $10 trillion in their lifetime. With this known, an Animoto Study found that 2/3 of the Millennials would rather learn of a brand through a video than text put out by the brand; yet printed advertisement worked so well for the generations prior.
Video marketing is the next step in social media’s brand building strategies. Since Youtube’s 2005 arrival, other social media platforms have adopted the trend including but not limited to Twitter, Instagram and Facebook. It was reported in June 2015, that there are 4 billion video streams viewed every day on Facebook. The company’s owner Mark Zuckerberg says that by 2020, most of the website’s content will be videos. Brands can develop marketing strategies to reach these demographics. Millennials keep up with more than just their friends on social media these days as 84% follow brands on Facebook, 75% on YouTube and 47% on Twitter. Acquisition of these followers is key in brand building and video marketing increases the chances of such. The Animoto study reported that 57% of Millennial males and 58% of Millennial females are likely to follow brands that post videos on their sites. This means company’s need to start following the times and start posting videos online to see success in the future.
Nordstrom may need to change the strategy team’s goals if they wish to continue onward, according to the info above. Their Facebook does have 3.4 million followers, yet their YouTube only has 24 thousand. Provide, their competitor’s Macy’s, as perviously mentioned, has 14 million FaceBook likes compared to their 23 thousand followers on YouTube. According to the “Video Commerce Report” by LiveClicker mentioned by Jefferson, higher conversion rates and average order value are produced by those companies having video marketing. There aren’t links or postings to Nordstrom’s new YouTube uploads on FaceBook or Twitter. In the article by Jefferson, Twitter found amongst 2 million tweets that include videos increase the “Retweets”, Twitter’s means of sharing other’s content, by 28 percent. Nordstrom produces plenty of retweets on their account, however there is always room for improvement with their lack of video content. After all, the Millennial are the oncoming main customer, and the customer is always right.
Nordstrom is a high end fashion retailer of over 100. In their time as a company, there has been competitors that have over 40 more years of business experience than Nordstrom. Macy’s and Bloomingdales were established 3 years apart from each other in the late 1850-early 1860s. Since these times, Nordstrom has rose to number one in the race for being the best and their social media and the social media of the competitors show such. Facebook popularity is measured in “likes” and Macy’s does conquer this category with 14 million likes, having more appeal to different markets than the exclusives of the higher end retailers. Nordstrom has 3.4 million and Bloomingdales only has a staggering 402 thousand likes. The about section for the competitors promote none to little other social medias , which is interesting since Nordstrom’s has links to most of their sites on their about. Pinterest is a very good way of promoting your products in an categorical manners. The time invested into a company’s Pinterest shows in their board and pin count, how much content is being generated. Macy’s only follows 198 other boards or “pinners”, not utilizing the marketing opportunities of engaging with other companies. With 117 thousand followers, their 48 boards and 705 thousand pins do have reach. Bloomingdales has 98 boards but less than 165 thousand pins. They could generate some more content in their organized boards. One unique board Bloomingdales has to the other two is a “hair” board. It is full of lovely buns and braids with promotions of Bloomingdales’ beauty products such has curling irons and hair serums. Nordstrom however has the greatest amount of followers on Pinterest of 4.4 million compares to less than 220 thousand followers combined for the competitors. Similar with Pinterest, Nordstrom dominates the numbers on Twitter. Interestingly, Bloomingdales doesn’t use hashtags that aren’t typically directly related to their on name and Macy’s like many other companies use various hashtag trends for promotions. Nordstrom may be the youngest of the group but they are not to be doubted in their quest to rule the fashion industry.